Introduction to My Logo Design Hello! These are my first logo drafts. I experimented with color, fonts, spacing, images, and alignment/arrangement. There is a full gallery down below with 39 logo variations below. First, my image is of the brain to symbolize thinking, learning, and metacognition and the different circuits running from different places to symbolize personalization and the multiple different paths available that is digital. I played with fonts in which the thickness of the lettering was close too the image so it wouldn't be too thin, light, and faded looking. I used simple clean fonts that I found pleasing to the eye. My preliminary logo had the fonts in rainbow colored to symbolize personalization and the ability to choose but I think it may look too gaudy (this one displayed down below in the gallery). I am still experimenting and thinking but these are some versions that I liked. Anyone is welcome to make suggestions! Thanks for viewing! Full Gallery Slideshow: Click arrow for next image or click on thumbnail down below to view a new image. Idea #1 - Choose your path. Choose your vehicle. Get where you want. Idea #1: This sketch is something I drew to represent a vague concept of what I hope conveys the idea of personalized learning that everyone can choose their own pathway and that they can personalize their "vehicle" or tools that they use to get to their goal whatever it is. I am combining racing and technology as a metaphor for personalized learning. The idea that we can customize or personalize our vehicles to fit our needs for the race. The pathways or roads are represented by moving electrons of a circuit board that meet in the middle. Instead of a chip or a motherboard, the center is the image of a racing trophy to symbolize the goal. The goal is to increase and improve critical thinking and develop the ability to be autonomous learners. The vehicles would represent the tools the students can choose from to reach their goal. The little flags along the way are checkpoints. Looking at form and color and the idea of white space, I definitely want to streamline my concept A LOT so that it looks cleaner and simpler but still conveys my message. There is too much going on in my design and I know that so I am already thinking about how I can improve it. Initially, I wanted to go with fingerprints or fingerprint scanning since they are very unique and personal to each person and using the color of the rainbow to symbolize the different colors too choose from as seen in the image to the right. I wanted to use the catchphrase, "personalize your learning, choose your color and make it unique to you just like your own fingerprint" or something to that effect. However, I am noticing that a lot of popular logos have few colors and are very simple so I am a bit worried about my design ideas. Idea #2: This is similar to idea #1. I just used random online photos found on google search to roughly represent my vision. The background will not be black/charcoal. The banner will not be bright orange and the logo design for each tool will look different. I will be designing my own graphics and/or purchasing stock ones. Here you can get a better idea of what the circuit board pathways look like and the different tools or vehicles (which are still not finalized). I also am partial to the rhyme I came up with. "Your route. Your race. Your pace." I am not married to this idea and am still very much brainstorming what it is my capstone will be as I have had to size down my ambitions from creating an actual digital assessment tool that encompasses 62 lessons, 9 summative assessments with various tools of transliteracy. I still want my logo to tell a story that conveys that my capstone project is about personalizing learning for all students and becoming proficient at transliteracy so that they can utilize whatever tools they learn best with to reach the goal. Personalizing learning is important because it allows students to work at their pace and allows them to visibly progress and build confidence in their skills. Students with disadvantages be it socioeconomic or cultural will benefit from such instruction. We talk about social justice and equity and my hope is that this can be one part of the solution. When the topic of social justice and equity arises, I naturally gravitate towards thinking about all the roadblocks that prevent us from resolving the issues. Thus, my capstone project is geared towards addressing this issue in some small way. Idea #3: This is just a bunch of images I gathered that represent the tools I wanted to embed in my capstone prototype such as math videos, how to videos for using math tools, and so on. The image does not represent what I envision my logo to be at all just to be clear. I still want to somehow incorporate it into my logo (or message) in some way but am still thinking on it. Idea #2 - Personalized Learning--Your route. Your race. Your pace. Idea #3 - Personalized Learning Tools
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November 2017
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